Rich Bruns Guide℠ & Coaching for Google™ Search Ads

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Google Search Ads Precise Data Makes Money

https://www.RichBruns.com This video shows how The Google Search Ads Guide makes money with precise data step-by-step. Set up ads fast with 1-on-1 coaching sessions.

Precise Google Data Makes Money Step-by-Step

  • Start with one precise ad.

  • Precise ads show precise results.

  • Build campaign using precise data.

  • Look at precise results to build more ads.

Step 1 - Build The First Ad for Your Basic Keywords

Google Search Ads are better than any other Internet advertising, because you can precisely target customers and not waste money running ads to non-buyers. 

Here’s a great place to start.

  • First, run an ad to people putting words into Google search for your basic product or service – such as Chiropractor or Plumber or Party Rentals.

  • This very specific ad generates very precise targeted results.

After a few days, actual results show 

  • Important, closely related search words. 

  • How many people put those specific words into Google search. 

  • How much competitors bid for those words.

Step 2 - The Actual Words That People Put Into Search

Look at the actual words that people put into Google search. Run your ad at least 100 times to get more data.

First - Identify Negative Keywords that you don’t want to pay for.

  • This will save you a lot of wasted money.

  • Step paying for bad clicks from non-buyers.

Second - Identify search keywords to build new Ad Groups

  • Now you know that people actually search for these words.

  • And you know that Google actually runs ads for these words

    • Google doesn’t run ads for keywords with few searches.

    • Because Google gets paid a low Cost Per Click when fewer advertisers compete for rare search keywords.

Step 3 - Adjust MAX Cost Per Click Bids

Google Ads for some keywords cost too much.

  • Google encourages advertisers to bid higher.

  • Recently, Google convinces many advertisers to let Google set the Cost Per Click for them – If you went to an auction, would you let the auctioneer bid for you?

The Google Search Ads Guide

  • Shows precise Google data for individual search keywords.

  • You see the actual results of competitive bids in the last 30 days.

  • Set the Cost Per Click for each of your individual keywords with scientific precision.

  • Set the Cost Per Click for each of your individual keywords so you make the most money each month.

Consider these factors.

  • How much money do I make on each sale?

  • Which customers do I want most right now?

  • Business conditions this month including

    • How many customers can I handle?

    • Seasonality - How many customers actually buy this time of year?

    • Available labor, inventory, equipment, Cash flow ..

Step 4 - Keep Tuning Your MAX Cost Per Click Bids

Keep tuning your campaign for several weeks, until you get the actual results that you want. With gradual changes, you’ll start to see consistent results over a 30-day time-frame.

Celebrate – your Google Search Campaign is tuned!

Now it only takes 30 minutes each month to tune bids for monthly changes in competitor bids, changes in the economy and changes in your own business conditions.

In Summary

The Google Search Ads Guide

Takes advantage of precise Google data

And your business knowledge

  • Targets customers precisely,

  • So you don’t waste money running ads to non-buyers.

Schedule a 1-on-1 Coaching Session

You can get started fast with no hassles. Have confidence that your ads are set up properly. Schedule a 1-on-1 coaching session with me to set up a couple ads together. It’s easy after you know how.

Schedule a session in the next several days.

Make money month after month.

https://www.RichBruns.com