You can’t run cost-effective ads on Google Search, unless you run them yourself — you run the RIGHT ADS to the RIGHT PEOPLE at the RIGHT PRICE.
The Google Search Ads Guide and 1-on-1 Coaching shows how to set up cost-effective ads FAST and EFFICIENTLY.
https://www.richbruns.com/ This 5-Minute video shows how The Google Search Ads Guide works with 1-on-1 Coaching sessions to run cost-effective ads efficiently
Each screenshot shows program choices that make you money.
I keep the Guide up-to-date with changes in the Google Ads program.
The Guide explains everything we do together in Coaching sessions for easy reference.
Go to www.RichBruns.com and click on MEMBER LOGIN to sign up for The Google Search Ads Guide and get your ads running fast — Coaching sessions are available in the next several days.
Times available in the next few days.
We’ll set up a couple ads together so you can run more ads the same way.
Schedule a review session to check ads and adjust bids for each ad.
Everything we do is in the Google Search Ads Guide for reference.
Make money month after month.
Go to www.RichBruns.com
Looking forward to working with you — Rich Bruns
Here’s a quick way to boost your Google Search Ads profits.
SEARCH TERMS are the actual words that people put into Google Search when Google runs your ads. Use Search Terms to improve your Search Campaign two ways:
Identify Keywords to build new Ad Groups.
Find NEGATIVE KEYWORDS so you don’t run ads to non-buyers.
Go to Your Search Campaign > Keywords > Search Terms
Set TIME FRAME to the last several months, because Google recently changed which Keywords run ads.
You want to build new Ad Groups for SEARCH TERMS
that Google actually runs ads to your desired customers.
Recently, Google stopped running ads for SOME Keywords which few people put into Google Search,
Because the Cost Per Click is lower when there are few advertisers competing for those keywords.
Google wants to make more money.
It’s worth your time to build new Ad Groups for SEARCH TERMS, because you know that Google actually runs ads for those Keywords.
Just pick Keywords that your desired customers put into Google Search
That show a high number of IMPRESSIONS
Impressions = how many times Google ran ads.
Sort the Impressions column to see which Search Terms run most often.
It pays to build more Ad Groups,
Because you cover more search Keywords.
And you get a lower Cost Per Click since fewer advertisers compete for more these specific keywords.
Look for NEGATIVE KEYWORDS
Tell Google to never run ads when people put these single words into Google Search. You’ll be surprised how many ads Google has been running to non-buyers.
Stop running ads to non-buyers with NEGATIVE KEYWORDS
Go to Your Search Campaign > Keywords > Negative Keywords
Enter single words as Negative Keywords
At the Campaign Level, not Account Level
One Phrase Match word per line enclosed with double quote marks
Example “free” would not allow ads where the word free is in the Search box.
In a couple hours, you can make some serious money.
See step-by-step instructions:
The Google Search Ads Guide > Search Terms
The Google Search Ads Guide > Negative Keywords
The Google Search Ads Guide > Build Ad Groups
Go to www.RichBruns.com
May your business prosper in these challenging times.
— Rich Bruns
www.RichBruns.com - 4-minute video shows how to set up cost-effective Google Search Ads fast by combining Google Search Ads Guide and 1-on-1 sessions with Rich Bruns to set up and review ads.
www.RichBruns.com — This 5-minute video shows how you can run cost-effective ads in several days — We work together to set up your first ads, so you can run more ads the same way — it’s easy after you know how — everything we do is in the Google Search Ads Guide for easy reference.
The step-by-step Guide shows screenshots of the Google Ads program - Easy for beginners — You have confidence that your ads are set up properly — If you’re updating your Google Ads, the Guide shows 21 new program settings that make you money month after month.
The Google Search Ads Guide at www.RichBruns.com makes you money 3 ways.
Standard Google program settings cost too much, because Google shows you stuff that makes Google more money.
The Guide shows 21 settings that apply what you know about your business to precisely target your customers.
Nobody knows your business like you do.
Ad agencies waste money, because they run expensive ads to non-buyers.
The Google Search Ads Guide shows how to run the right ads to the right people at the right price.
You apply what you know about your business to get more customers and pay Google much less.
You set up ads fast with a simple temple.
Every ad you run shows people the same words they just put into Google search and why your product is better for those specific search words.
One page shows precise competitor bid data for the last 30 days for all your search words.
Tune the MAXimum Cost Per Click Bids for all your search keywords in 30 minutes.
The Guide shows bid strategies that get you more customers with much lower Google costs.
The Google Search Ads Guide at www.RichBruns.com shows how to set up Cost Per Click Bids that make you the most money.
This video explains three bid strategies that make you money.
Take advantage of rapid changes in competitor bids and business conditions.
It only takes 30 minutes to make serious money.
One page shows you precise competitor bid data for all your search keywords during the last 30 days.
Apply what you know about your business.
Get more customers and pay Google less.
For the same monthly budget, it’s better to run more ads at lower positions on the Google Search Results Page. This video explains why Google research has proven this strategy gets more customers and lowers Google costs.
This way you control Google month costs — and run ads all day at you MAX Cost Per Click bids.
Keep Your Maximum Cost Per Click Bid
Choose Search Keywords Carefully
Ad Groups with Single Keywords, Only
You Write Great Ads
You Know How Much To Bid
Tune Bids In 30 Minutes Each Month
It’s easy to run more ads the same way, when you know how.
Schedule a convenient time in the next several days.
Everything we do is in the Member Guide, so no homework is required.
Pick a convenient time shown in your own Time Zone.
You don’t need to predict how long our session will last.
Sessions can be 30 minutes to 2 hours.
Pay for the actual time when we finish.
It’s easy to set up more ads the same way.
When you know how.
I look forward to working with you soon — Rich Bruns
even when your Cost Per Click Bid is high enough to run your ads.
Because you're running out of Daily Budget during the day.
Decrease Bids or increase your Daily Budget.
Don't let some Keywords deplete your Daily Budget
Before other Keywords can run > You can't control costs.
You selected Max CPC Cost Per Click Bids in Settings
>>> So Google can never charge you a higher Cost Per Click.
You created each Ad Group with single search Keywords
>>> So you can Bid on single Keywords
Control Monthly Costs and Cost Per Click for each of your single keywords.
How much money do you make on each product sale?
Take advantage of bargains created by actual Competitor Bidding in the last 30 days.
Move monthly spend to search Keyword Ad Groups that make the most money.
Google research found that the percentage of people
who buy product after they click on an ad,
Depends on what the ad says,
NOT which Ad Position the ad ran on the Google search results page.
Run some ads at lower Ad Positions on the Google search results page
which have a much lower Cost Per Click than Ad Positions #1 and #2.
Your ads run almost every search at a much lower Cost Per Click.
>>> You're taking advantage of precise Competitor Bidding data in the last 30 days.
Yes, you'll get a few more clicks running only in Ad Positions #1 and #2,
>>> But those expensive clicks don't convert to sales more often and they burn your budget.
When advertisers compete for top ad positions with a very high Cost Per Click.
Advertisers burn through their Daily Budget in a few hours, making room for other advertisers to burn through their Daily Budgets.
Google promotes "optimizations" that have taken over most advertisers' MAX Cost Per Click Bid.
For most Keywords, running ads in #1 position costs a fortune.
>>> Your money is be better spent running ads for all your keywords at Impr (TOP) % = 60%.
Google stopped running ads for SOME --NOT ALL-- SPECIFIC SEARCH WORDS that few people put into Google search. Google makes more money with higher Cost Per Click when more advertisers compete for search keywords.
This newsletter shows how to identify SPECIFIC SEARCH WORDS that Google still runs ads for with the least work.
You pay Google less and get more Clicks when you build Ad Groups for SPECIFIC SEARCH KEYWORDS.
SPECIFIC SEARCH WORDS have a lower Cost Per Click, because there are fewer competing advertisers.
Ad Groups for SPECIFIC SEARCH WORDS show people the specialty services and products that they're looking for.
Service Professionals (Chiropractors, Plumbers .. )
Product Businesses.
BROAD MATCH MODIFIED KEYWORDS
Google stopped running ads for SOME--NOT ALL--SPECIFIC SEARCH WORDS such as CHIROPRACTOR BACK PAIN.
Sometimes Google runs ads. Sometimes they don't.
The only way you can tell is to look at the IMPRESSIONS column for the last 30 days after you run ads.
Here's a simple way to run ads immediately, while finding out which SPECIFIC SEARCH WORDS that Google runs ads for.
First, build one Ad Group for your professional service, such as CHIROPRACTORS.
Then build a second Ad Group for CHIROPRACTORS NEAR ME.
Let those two Ad Groups run for 30 days (or more)
Then select YOUR CAMPAIGN, then Click KEYWORDS, then Click SEARCH TERMS
To see a list of the search words
That people actually put into Search
And that Google actually ran ads for in the last 30 days (or more).
Now you know which Ad Groups to build next for the keywords without wasting time. For example:
CHIROPRACTOR SEARCHWORD1
CHIROPRACTOR SEARCHWORD2
CHIROPRACTOR SEARCHWORD3
Bid the Ad Groups CHIROPRACTOR SEARCHWORD
Higher than Ad Groups CHIROPRACTORS and CHIROPRACTORS NEAR ME.
Otherwise Google will run the general ad inside the CHIROPRACTOR Ad Group.
You pay less for the more SPECIFIC SEARCHWORD Ad Groups, because fewer competitors run ads for the more specific keywords
And your customer sees your ad promoting your specialty service
While the other competing ads that they see aren't specific for the service that they're looking for.
Google stopped running ads for SOME--NOT ALL--SPECIFIC PRODUCT MODEL NUMBERS that people search for rarely.
First, build an Ad Group for MANUFACTURER PRODUCT-TYPE for exampleSAMSUNG MONITORS
Put the Keywords "samsung monitor" and [samsung monitor] into that Ad Group
Write these words into ad copy
Samsung Monitors into Headline 1 of the ad.
Why buying your products is better than competitors in Headline 2
We Sell Most Models including --state most important model numbers --in Description 1
Ad Clicks to your Web page that lists all your Samsung model number links.
Run this Ad Group for 30 days (or more)
Look at YOUR CAMPAIGN > KEYWORDS > SEARCH TERMS
To see the Model Numbers
That people actually put into search
And that Google actually ran ads for that included the words SAMSUNG MONITORS plus a Model Number.
Build an Ad Group for SAMSUNG MODEL-NUMBER with the ad linking to your specific model Web page
Bid the SAMSUNG MODEL-NUMBER Ad Group
Higher than Ad Group SAMSUNG MONITORS.
Otherwise Google will run the general SAMSUNG MONITORS ad.
You'll pay less because few competitors run specific ads for your model number
And customers see your ad promoting your specific model number
While competing ads are not specific to your model number which they are looking for.
Google will continue to run your existing BROAD MATCH MODIFIED KEYWORDS,
But will soon convert them to PHRASE MATCH.
For your new Ad Groups,
Enter the PHRASE MATCH KEYWORDS "searchword1 searchword2"
Plus the EXACT MATCH KEYWORDS [searchword1 searchword2].-- as you did before.
Do Not enter BROAD MATCH KEYWORDS searchword1 searchword2 with no punctuation.
You pay a lower Cost Per Click when you run Ad Groups with SPECIFIC SEARCH KEYWORDS.
You get more Clicks because your ads show people the specific product or service that they're looking for.
Learn More at www.RichBruns.com
Use these 10 Rules as a checklist.
Schedule a Coaching session to set things up together.
So you can run more ads the same way on your own.
Tune bids scientifically in 15 minutes to gain competitive advantage
I keep the Member Guide up to date with changes in the Google Ads program.
Target The Customers You Want
Don’t Waste Money on Non-Buyers
Google Search Has Better Targeting Than Other Advertising
You Know Why Your Best Customers Buy
And Which Products Make You Money
Ad Agencies Don’t Know Your Business
Google sales people want Google to make more money.
Single Campaign Is Easy to Set Up and Manage
Simple Ad Template to Run All Ads
Run Multiple Business Websites in a Single Campaign
Control Monthly Google Budget Easily
Manage Costs for All Your Products in 15 Minutes
Manual Bids Limit the MAXimum Cost for Clicks to Your Website
Don’t Let Google Increase the Cost Per Click Higher Than Your Bid
Don’t Select Google Optimizations, Goals, Enhanced CPC ..
You Want Google to Run Ads Every Time Your Bid is High Enough
You Don’t Want Google to Not Run Ads Randomly Because You Hit Daily Budget Limit
Set MAX CPC Bids to Control ACTUAL DAILY COSTS
Set MAX CPC Bids to Control Your Spend on Each Product
Single Keywords Are 1, 2 or 3 Search Words
When People Put Keywords Into Google Search
Google Always Runs The Ad You Put Into That Same Ad Group
Google Always Runs Your Custom Ad for Those Single Keywords
Because You Only Put Single Keywords Into Each Ad Group …
Your Ad Group Bids Set The Maximum Cost Per Click for Single Keywords
Bid Ad Groups, Not Keywords, To Keep Tuning Bids Simple on Single Ad Groups Page
Write The Ad Group Keywords into the Ad for Each Ad Group
People Always See the Keywords That They Just Put Into Search
And Why Your Specific Product Is Better Than Competitors.
Write The Best Ad You Can to Start With
Run More Ads with Lower Costs
One Simple Page Shows Competitive Bidding Advantages
Adjust Bids for All Your Products in 15 Minutes
Find Out What Your Customers Want
“That’s just what I’m looking for”
Simple , Fast and Scientific
Run New Ad 200 Time For Statistical Accuracy
Test New Concepts in Ad Group That Runs Most Often for Fast Results
Migrate Winning Ad Copy to Other Ad Groups and Your Website
People always see the specific ad that you write for each product.
Beat competitors using precise bidding statistics for individual keywords.
Set cost-effect bids for all your products in 15 minutes on a single page.
Each Ad Group contains the following items:
One or more ads.
One or more keywords. A keyword is a phrase with one or more search words that people enter into the Google search box.
Google Always Runs an Ad from the SAME AD GROUP That Contains the Keyword
One Cost Per Click bid. Google runs your ad, if your bid is high enough to beat competitors for one of the seven ad positions on the Google search results page.
The page on your website that people go to when they click on your ad.
Google will always run the ad you write for this Ad Group,
When someone puts these words into the Google search box,
if your Cost Per Click bid is high enough to beat competitor bids for the seven ad positions
Because Google Always Runs an Ad from the SAME AD GROUP That Contains the Keyword .
There can be other words in addition to your Keywords.
Enter both PHRASE MATCH and EXACT MATCH versions of the Keywords
to give you higher ad positions for different ways people put the words into search.
Google will no longer let you enter BROAD MATCH MODIFIED + + MATCH TYPE.
But they will continue running your existing keywords.
DO NOT enter BROAD MATCH Keywords
To prevent Google from running ads to non-buyer for words you don't choose.
This would also distort your bidding and ad testing data.
Enter the AD GROUP NAME the same as the Keywords.
This makes it easy to set Cost Per Click bids on the single TUNE BIDS page.
If you are a service professional,
I recommend building your first Ad Group with the name of your profession.
For example PLUMBER so you run ads to all possible customers to start.
This single keyword would run ads for people who put PLUMBER into Google search, perhaps with other words in addition.
Google recently stopped running ads for many multiple word keywords that fewer people put into search.
After this PLUMBER Ad Group ad runs a week or so, look at All Campaigns > Your Campaign > Keywords > Search Terms
To see actual words that people put into search. that have more words in addition to PLUMBER
Build more Ad Groups for keywords that have more words in addition to PLUMBER.
For example PLUMBER NEAR ME.
Bid them higher than the PLUMBER Ad Group, so Google runs them instead of PLUMBER.
Look for NEGATIVE KEYWORDS that would waste money on clicks from non-buyers.
For most businesses, less than 10 Ad Groups run 80% of all ads.
List your top10 search phrases.
Build separate Ad Groups for each search phrase starting with #1.
You won't know the best Cost Per Click Bid
That makes you the most money,
Until your ads run.
To estimate the maximum number of clicks to your website per day
Divide the Daily Budget that you selected in Settings
By your Average Cost Per Click bid.
During the first several days
Look at the Ad Groups page often to carefully adjust bids and control spend.
Google reports are delayed by a day or two.
Look at this page to Tune Bids All Campaigns > Your Campaign > Ad Groups
See instructions in the Tune Bids section of the Member Guide.
Now Google only lets you select the new RESPONSIVE SEARCH AD format.
Only enter 3 Headlines, with HEADLINE 1 and HEADLINE 2 pinned to their ad positions.
Only enter 2 Descriptions with DESCRIPTION 1 pinned to position 1.
You can't afford to let Google run random experimental ads.
For example, if you entered 7 Headlines and 3 Descriptions as Google recommends
That number of statistical permutations creates 7! x 3! = 5040 + 27 = 30,240 different ads
If you ran each ad 200 times for statistical testing accuracy, you get 200 x 30,240= 6,048,000 ad test runs
Even if you ran the ads 6,048,000 times, most ads would be poor, waste money and not get customers.
The Test Ads section of the Member Guide shows how to test ads efficiently.
You know why your customers buy this product so just run the best ad you can the first time.
Take time to write the single best ad for the specific keywords in this Ad Group
Enter the Keywords in Headline 1.
Enter the most important product benefit in Headline 2
Enter your unique product advantages over competitors
and why people need to click on your ad to see what's on your website
--- where you have plenty of space and graphics to sell them.
People will always see this ad, when they put these keywords into Google search.
Because Google Always Runs an Ad from the SAME AD GROUP That Contains the Keyword
You don't control which ad people see when they put individual words into search.
So you run the wrong ads to the wrong people.
They rarely see the best ad for the words they entered into search.
You don't control the cost per click for individual keywords so you pay Google too much.
Google data doesn't show competitive bidding statistics for individual keywords.
You can't take advantage of cost-effective bidding opportunities..
You can't run more ads with a lower cost per click with scientific precision.
RESPONSIVE SEARCH AD FORMAT - Google requires you to create all new ads in this format, but will continue to run your existing ads. Look in the Ad Groups section.
HOW TO SET UP THE AD GROUPS PAGE - Beat competitors using precise bidding statistics for individual keywords. Look in the Tune Bids section.
This 6-minute video shows how to run cost-effective ads on Google search. See why it pays to run ads yourself with my step-by-step Guide. It’s easy to schedule a 90-minute personal coaching session with me to get up and running fast. Lower costs dramatically and get customers month after month.