Hello, I’m Rich Bruns - I help my customers run successful Google Search ads. Here’s the most efficient method that works best.
For more information https://www.richbruns.com
Google Search Ads make money because you precisely target customers.
90% of people use Google Search.
Customers see your ads when they’re actively searching to buy your product.
And you don’t waste money running ads to the wrong people.
Continuous Improvement Cycle
Targeted ads produce PRECISE GOOGLE DATA
After your ads run, you see precise actual results for each of your products, in your sales territory during the last 30 days.
Take advantage of PRECISE GOOGLE DATA and your BUSINESS JUDGEMENT to continually improve your ads.
Your superior market intelligence beats competitors.
And you don’t pay Google more than you need to.
An Efficient Method
1-on-1 Coaching + Step-by-Step Guide
This method saves time, money and frustration
First, schedule a 1-on-1 Coaching Session to get started.
Gets you up and running fast.
Then follow the Step-by-Step Guide to run cost-effective ads yourself.
Step 1 Schedule a Coaching Session
Get Up and Running Fast - Start a New Campaign
Google Makes It Tricky - Don’t Let Google Take Control
Google makes setting up a new campaign an obstacle course of confusing choices. Most choices have nothing to do with cost-effective Google Search Ads. Google tries to take control and run ads that cost too much. Shame on you Google! Avoid a frustrating waste of time and money.
Schedule a 1-on-1 Coaching session.
So we can set up your Search Ads Campaign together.
After our session, your campaign is up and running, including one sample ad, so you know how to run more ads the same way.
Next Step > Follow The Google Search Ads Guide to build your Campaign.
The Google Search Ads Guide shows a TASK LIST.
Complete the TASKS to set up your Google Search Ads.
Click on each TASK to see step-by-step screenshots of the Google Ads program.
Step 2 The First Week Using the Guide
Priority Tasks
TASK - Campaign Settings apply to all the ads in this Search Campaign.
The most important setting is BIDDING = MANUAL COST PER CLICK so you never pay Google more than the MAX Cost Per Click that you set for each Ad Group.
The Guide explains why you can’t run cost-effective ads, if you let Google control the cost per click for your ads.
TASK - Search Terms are the actual words that people put into Google Search when Google ran your ads.
Look for Search Terms that you don’t want to pay for,
So you can add them as Negative Keywords.
TASK - Negative Keywords Add these IMMEDIATELY.
Because they’ll waste most of your budget, if you don’t get rid of them.
You’ll find a large number of Negative Keywords that Google added which are only vaguely related to your carefully-chosen Search Keywords — shame on you, Google!
TASK - Assets are words and images that Google randomly adds to your ad without asking.
Remove Assets and disable “AUTOMATED ASSETS” immediately.
60% of people search Google on small cell phone screens.
You want people to see your precisely targeted sales pitch.
There’s only enough screen space on a cell phone to show your Headline 1, Headline 2 and Description 1 – which show people the same words they just put into Google Search and why your product is better than competitors for those specific search words.
Don’t let Google hide your targeted sales pitch with random clutter.
Step 3 The First Month Using the Guide
TASK - Tune Cost Per Click Bids
Experiment to Calibrate your campaign
Here’s where PRECISE GOOGLE DATA and your BUSINESS JUDGEMENT really pays off. The Guide explains strategies to run ads more often with lower Google costs.
For example, Google now controls most advertisers’ cost per click. So the costs for Ad Position 1 and 2 are highly inflated. Google burns through those advertisers’ DAILY BUDGET in a couple hours and they pay Google more than they need to.
The Guide shows how much to Bid on each Ad Group so your ads run all your scheduled hours and run more often at much lower cost.
PRECISE GOOGLE DATA shows the actual results for your Cost Per Click Bids for individual Search Keywords, in your selected sales locations during the last 30 days.
You see how much how much competitors bid, so you can bid individual keywords to run your ads most of the time at the lowest Cost Per Click.
You see how often people put specific words into Google Search.
You see how often Google is actually running ads for specific keywords, in spite of Google warnings and threats claiming your ads aren’t running unless you increase budget and bids.
You apply your BUSINESS JUDGEMENT.
To run ads more often at much lower Cost Per Click.
To avoid paying Google more than you need to.
Step 4 Schedule a Review Coaching Session
Confirm That YOUR Campaign IS Set Up Properly
After a month of active experiments and tuning bids, your Campaign only requires minor modifications each month. Schedule a review session to answer questions and make sure your campaign is set up properly. Now you’re confident that you can run successful ads yourself.
Step 5 Tune Bids Every Month
Precise Competitor Bidding Data
30 Minutes Each month Makes YOU Serious Money
It only takes 30 minutes each month to Tune Cost Per Click Bids for all your individual keywords on the Ad Groups page. You take advantage of rapid changes in competitor bidding and changes in your own business.
Consider cash flow, inventory, available labor and equipment, seasonality, new products, industry changes, the economy ..
Google and ad agencies don’t know your business like you do.
Your ads keep on making money month after month.