Are You Wasting Money?
#1 Control Your Cost Per Click
Go to Your Search Campaign > Settings
Set Bidding = Manual CPC (Cost Per Click)
Otherwise Google will charge you more
Than the Default CPC Cost Per Click
That your set for each of your Ad Groups
If you don’t control Manual CPC
You can’t control Google costs
For each Product Keyword Ad Group
Or your monthly Google costs.
#2 Run Your Ads All The Time
Go to Your Search Campaign > Ad Groups
Look at the chart at top of page – click up arrow at far right
Set date range to Last 30 days and Adjust = Daily
Keep Daily Cost lower than Daily Budget for most days.
Otherwise, your ads don’t run
For all hours that you scheduled in Settings.
Because you run out of budget.
#3 Run More Ads At Lower Costs
Go to Your Search Campaign > Ad Groups
Set the Cost Per Click Bid for each Ad Group so Impr.(TOP)% = 80%
Your ads run on almost all Google searches.
The Cost Per Click is much less than the top 2 ad positions.
As Impr.(TOP)% goes higher than 80%
Cost Per Click increases dramatically
You pay a premium, but it might be worth the money - TEST
As Impr.(TOP)% drops below 60%
Your ads run much less often
But Cost Per Click drops dramatically
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