Don’t Pay Too Much!
Here are some quick ways to save money this month.
#1 Don’t run ads when you don’t have a product to sell.
When you don’t have inventory, labor, or transportation.
When people don’t buy your product during this season.
When profit is too low for this product at this time.
>>> ACTION Pause or lower bids for those Ad Groups.
#2 Don’t run ads that cost too much.
Sometimes competitors pay too much for clicks.
Google wants advertisers to compete and pay more for the top ad positions.
Google now controls many advertisers’ Cost Per Click.
Set the Cost Per Click for all your Groups so you make the most money.
>>> ACTION Keep Impr.(TOP)% between 60% and 80% for each Ad Group
This way you run ads for most searches at a lower Cost Per Click
Your ads run much less often below 60%
Your ads have a much higher Cost Per Click above 80%
Decide how to spend your money wisely.
#3 Make sure that your ads are set up properly.
Check Campaign Settings, Ad Groups, Responsive Ads
The Google Search Ads Guide makes this easy.
The Blog on www.RichBruns.com has informative videos.
>>> ACTION Schedule a 1-on-1 session with me to review your ads.
I’m happy to work with you the way you want.
Times are available in the next few days.
Flexible & Economical – start at $44.95 USD for 30 minutes.
Pay for the actual time when our session ends.
Sometimes a quick phone call is all the help you need.
Email me richbruns@richbruns.com
Include your phone number so I can call you.
Glad to help you get onto the right track.
Please recommend me to your business friends.
Rich Bruns www.RichBruns.com